Your product in 3D version, which is what we gain by using animation in advertising.

The old maxim says “stand out or die”. We only have a moment to catch the customer’s attention and then stop him for another one to see what exactly we have to offer. Success depends on whether we present our product or service in such a way as to clearly distinguish it from the competition. What can help us in this is 3D animation. We will tell you how to use it in advertising.

One of the best ways to express your individuality and increase the uniqueness of the brand is to create something that has never been seen before. 3D animation helps create completely new worlds and delight consumers. Advertising based on visual effects can also exceed the limits of what is available in the real world and even hypnotize the recipients.

The market provides us with more and more examples of the use of 3D animation. Among foreign product ads, attention is drawn to the one about Kellogg’s Rice Krispies breakfast cereals. The advertisement refers to two seemingly distant worlds – the child’s imagination and his daily breakfast with his mother.

Thanks to animation, it is quite easy for the recipient to explain even the most complex content. It even allows you to show how a product works or what the service is about. Such operating instructions were decided by, among others McDonald’s brand, launching the food ordering application.

Companies can run an animated campaign from a small mobile screen to a large format display. Stories can be told regardless of the format.

Good quality 3D advertising allows you to stand out among other brands and attract new customers. Studies have shown that we pay more attention to motion than still images. We only have a few seconds before a potential customer “passes” our promotion. By using a video ad or animated gif, we can be sure that the consumer will notice the message.

Photography and ordinary movies arouse much less interest. Brands must think outside the box and find new creative ways to reach customers. Thanks to 3D modeling, the elements of advertising become more realistic, sophisticated and evoke emotions.

What’s more, you don’t need a large production studio and a whole range of specialists to create 3D animations. 3D outsourcing is becoming a new standard. By using brands with this service, consumers can view items in all their glory. Using 3D modeling, specialists can digitally build an object and show only its best parts or functions, and revive seemingly still elements, e.g. by adding arms and legs to a candy bar or mouth to washing machine to tell us a story. Finally, it is also worth noting that animation is a less time-consuming process than advertising based on film elements.